Ever wondered why diamond is a popular choice for engagement ring?
Anthropologists believe this tradition originated from the Romans. The Roman wives wore rings attached to small keys, indicating their husbands’ ownership.
In 1477, Archduke Maximillian of Austria commissioned the very first diamond engagement ring on record for his betrothed, Mary of Burgundy. This sparked a trend for diamond rings among European aristocracy and nobility.
In 1947, De Beers launched its now classic slogan, “A Diamond is Forever.” This campaign was very successful. The durability of a diamond conveyed the meaning in the American psyche that marriage is forever. A diamond’s purity and sparkle have now become the symbol of the depth of a man’s commitment to the woman.
The most popular diamond engagement shape is still round diamond!
Nowadays we also seen more demands for other fancy shape engagement diamond rings! Check out some of our engagement ring designs here! Do let us know whats your favourite!